Airto Zamorano’s real estate game plan was solid: do a serious deep cleaning of his home every single time he had a showing. “The idea is that we wanted to project a fresh, clean feel,” says Zamorano, who lives in Marlton, NJ.
The tactic worked. Despite similar homes for sale in his neighborhood, within 24 hours the Zamoranos received a full-price offer. They even received several backup offers while they were under contract! “Everyone made a comment about the home being well cared for and how clean it was,” he says. “We take great pride in homeownership, and that was clear to people. I think having a fresh scent and everything vacuumed and wiped down right before the people arrived made a huge difference.”
Going head-to-head with your neighbors’ listing can make a complex process even more challenging. Here’s how to beat out the neighborhood competition to get your home sold first.
1. Focus on curb appeal
If your home is on the market during the spring — peak real estate season in many markets — you’re likely to be competing with your neighbors for a buyer. To draw buyers to your property instead of the house next door, invest in seasonal curb appeal: your landscaping. This tactic helped real estate agent Michael Kelczewski of Brandywine Fine Properties Sotheby’s International Realty in Philadelphia, PA, sell a home that had been on the market for a year. “During the spring season, as comparable neighborhood properties came onto the market, we chose to completely re-landscape the property and hold large open houses,” he says. It worked! The home sold for close to full asking price in a competitive market.